Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. When the back flap says everybody in silicon valley is talking about it - and reading the title it would appear this book applies to all products. Voir résultats de recherche pour cet auteur. From Friday Forward to Monday Motivation: Q&A with Robert Glazer. Changing Habits: Interview with Dr. Amy Bucher, a Behavior Change Designer. profiled in this book make their goods indispensable. ). The post Handling Life Transitions: Interview with Bruce Feiler appeared first on Nir and Far. Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. The post Why You Don’t Have to Be a Rocket Scientist to Think Like One appeared first on Nir and Far. Die Kunst, sich nicht ablenken zu lassen: Indistractable - Werden Sie unablenkbar (German Edition), ( Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Vos articles vus récemment et vos recommandations en vedette. Après avoir consulté un produit, regardez ici pour revenir simplement sur les pages qui vous intéressent. Screen Time for Kids: Give Them What They Need. Subscribe to www.bookvideoclub.com to receive a new video summary of the best business books every week. Product Description. The post How to Turn Off Harmful Stress Like a Switch appeared first on Nir and Far. Livraison accélérée gratuite sur des millions d’articles, et bien plus. Des tiers approuvés ont également recours à ces outils dans le cadre de notre affichage d’annonces. But it offers lessons regardless of where your heart lies as a designer or indeed entrepreneur. Commenté au Royaume-Uni le 30 septembre 2016. Email Management: How to Hack Back and Cure Inbox Insanity. He writes, consults, and teaches about the intersection of psychology, technology, and business. Nir Eyal (Auteur) › Consulter la page Nir Eyal d'Amazon. Nir Eyal spent years in the video gaming and advertising industries where he learned, ... Nir's book is really helpful in translating it over to digital spaces. Hooked is based on Eyal’s years of research, consulting, and practical experience. Nir Eyal risponde a queste domande (e a molte altre), spiegando il Modello Hook, un processo in quattro fasi incorporato nei prodotti di molte aziende di successo per incoraggiare sottilmente il coinvolgimento dei clienti e modificarne i comportamenti. Poi, mentre state per rimettervi al lavoro, passa un collega per fare quattro chiacchiere. ). The post From Friday Forward to Monday Motivation: Q&A with Robert Glazer appeared first on Nir and Far. Free delivery worldwide on over 20 million titles. The post This is How to be Less Distracted By Having Fun in Tedious Tasks appeared first on Nir and Far. Why We Should All Be Wearing (and Making) Face Masks Right Now. A summary of “Hooked” by Nir Eyal. Highly insightful, detailed, spot on study on client understanding and how to bring out the best features in one’s product to ensure its success. First-To-Mind Wins Companies who form strong user habits enjoy several benefits to their bottom line. Nir Eyal reveals how successful companies create products people can't put down - and shows how you can do it too. Discover Book Depository's huge selection of Nir Eyal books online. “Nir Eyal understands the modern technologies of attention from the inside, and in this practical and timely book, he shares the secrets to regaining and sustaining the capacity to focus on what matters. c'est un livre américain comme on les aime : concis, structuré, pédagogique, et pragmatique. Impossible d'ajouter l'article à votre liste. I’m not sure this is really the book to give that part of you some cud to chew. Actionable steps for building products people love. This is How to be Less Distracted By Having Fun in Tedious Tasks. Excellent livre sur la création d'habitudes pour son produit (essentiellement web). Désolé, un problème s'est produit lors de l'enregistrement de vos préférences en matière de cookies. Découvrez l'univers Audible et écoutez vos livres préférés en audio. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. page, a collection of the best books to help you unlock your career potential. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. Hooked is a guide to building products people use because they want to, not because they have to. Infos sur La Plate-forme Auteurs. Thank you for your interest in booking Nir for your event, workshop, or interview. • Practical insights to create user habits that stick. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. 13 The post Changing Habits: Interview with Dr. Amy Bucher, a Behavior Change Designer appeared first on Nir and Far. This is a book summary of Indistractable by Nir Eyal. Select the department you want to search in. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Schlimmer ist nur noch der selbstverschuldete Dauergebrauch von Tabletts oder Smartphones, der sein übriges dazu beiträgt, dass wir uns kaum noch längere Zeit auf etwas konzentrieren können. Like you, you might be aware of the Hooked Model discussed in the book from his blog posts, yet the book explains the stuff mentioned in the blog posts in more details. Ce jeu devient tellement addictif que vous finissez par l’acheter… Les entreprises ont bien compris l’intérêt de créer des habitudes chez leurs clients : ils deviennent moins sensibles au prix et sont plus réticents à passer chez un concurrent. 7 Téléchargez l'une des applis Kindle gratuites et commencez à lire les livres Kindle sur votre smartphone, tablette ou ordinateur. Plans get sidetracked, friends are ignored, work never seems to get done. Le petit galet blanc au bord de la rivière, Bon ouvrage exposant clairement le concept. Please try your request again later. By Habit-forming Products, it means only Facebook/Twitter/Instagram kind of products. In addition to blogging at NirAndFar.com, Nir’s writing has been featured in The Harvard Business Review, TechCrunch, and Psychology Today. Voir les formats et éditions Masquer les autres formats et éditions. The post Why You’re Not Good at Changing Minds (and What You Can Do About It) appeared first on Nir and Far. This is an excellent primer on the ‘value unit’, the individual nugget that fuels the network effect, and helps explain what makes some products world-beating. Nir Eyal (Auteur), Julie Li (Auteur) Carte Fnac+ à 7,99 pendant 1 an pour tout achat -5% livres en retrait magasin Un guide pour rester concentré à l'ère de la distraction permanente. Che cos’hanno in più per coinvolgerci fino a creare nuove abitudini? ... your thing is designing products that users can’t tear themselves away from. In Indistractable, behavioural designer Nir Eyal reveals the hidden psychology driving you to distraction. Perché alcuni prodotti e servizi catturano l’attenzione del grande pubblico, mentre altri fanno flop? The post Be a Schedule Builder, Not a To-Do List Maker appeared first on Nir and Far. This book is aimed at a very narrow sliver of products and the title is way too broad (bait?) The post The Surprising Benefits of Unconditional Positive Regard appeared first on Nir and Far. Note to Audible Listeners: As of December 2019, this version of the Hooked audiobook has been revised and rerecorded to greatly improve audio quality. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Follow to get new release updates and improved recommendations, Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life.". Les membres Amazon Prime profitent de la livraison accélérée gratuite sur des millions d’articles, d’un accès à des milliers de films et séries sur Prime Video, et de nombreux autres avantages. Ô j'en ai lu des livres marketing/business, ô que de déceptions, à part quelques titres, dont celui-ci. Why do some products capture our attention, while others flop? Il analyse également les commentaires pour vérifier leur fiabilité. Le style est clair et agréable. Pour calculer l'évaluation globale en nombre d'étoiles et la répartition en pourcentage par étoile, nous n'utilisons pas une moyenne simple. Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist – wie Essen, Fernsehen oder Zähneputzen – hat Nir Eyal diesen Ratgeber verfasst. Nir Eyal is an Israeli-born American author, lecturer and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. Noch nie war die Welt so voller Ablenkungen: Kollegen, Lärm, Tweets und E-Mails sind einige der häufigsten externen Konzentrationskiller im Alltag. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Top subscription boxes – right to your door, Why distraction at work is a symptom of a dysfunctional company culture--and how to fix it, What really drives human behavior and why "time management is pain management", Why your relationships (and your sex life) depend on you becoming indistractable, How to raise indistractable children in an increasingly distracting world, © 1996-2020, Amazon.com, Inc. or its affiliates. ). Siete seduti alla scrivania per lavorare a un progetto importante, ma una notifica sul telefono interrompe la vostra mattinata. Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. These companies attach their product to “internal triggers.” As a result, users show up without any external prompting. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Nir Eyal provides the most practical and realistic approach yet to balancing technology with well-being -- Mark Manson, author of 'The Subtle Art of Not Giving a F*ck' Nir Eyal understands the modern technologies of attention from the inside, and in this practical and timely book, he shares the secrets to regaining, and sustaining, the capacity to focus on what matters. Nir Eyal‘s Hooked: How to Build Habit-Forming Products is a critical work in the increasingly important field of psychological marketing, particularly as it applies to the customer experience. [Survival Tips] Homeschooling During Coronavirus Closings. Why does it feel like we're distracting our lives away? International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley's handbook for making technology habit-forming. The post Here’s My Review of The Social Dilemma: No, Social Media Is Not “Hijacking” Your Brain appeared first on Nir and Far. A casa, gli schermi interferiscono con il tempo di qualità che vorreste dedicare alla famiglia. The post This is How the Media is Misleading You on “Technology Addiction” appeared first on Nir and Far. Help us improve our Author Pages by updating your bibliography and submitting a new or current image and biography. How to Turn Off Harmful Stress Like a Switch. Esiste un pattern di fondo per spiegare il modo in cui le tecnologie ci “agganciano”? Un ouvrage de référence sur la manière de rendre "accroc". Un altro giorno è passato e, ancora una volta, i vostri obiettivi personali e professionali più importanti sono rimasti al palo. What makes us engage with certain products out of habit? He does not have one scenario but explains how the experiences from many fields lead us to a model how we (most likely) can "hook" customers. And that’s fine. Through consecutive “hook cycles,” the products could reach their ultimate goal of bringing users back again and again without depending on costly advertising and marketing. Come diventare indistraibili: L’autore del bestseller "Catturare i clienti" svela le tecniche per controllare l’attenzione e concentrarsi su quello che conta davvero (Italian Edition), ( Read writing from Nir Eyal on Medium. , Hooked: How to Build Habit-Forming Products, ( 111 The Surprising Benefits of Unconditional Positive Regard. Designers need to do that and all. Aucun appareil Kindle n'est requis. Get my free 80-page guide to becoming “Indistractable” at: NirAndFar.com. It feels like it was written before the current brouhaha about social media - the perils thereof. • Actionable steps for building products people love. Voir les 100 premiers en Livres audio Audible & Originals, Consumer Behavior (Livres anglais et étrangers), Job Hunting & Career Guides (Livres anglais et étrangers), Traduire tous les commentaires en français, Afficher ou modifier votre historique de navigation, Recyclage (y compris les équipements électriques et électroniques), Annonces basées sur vos centres d’intérêt. What is a habit? Très bon ouvrage présentant clairement les 4 phases permettant de créer des habitudes chez un client ou prospect. Don’t Follow Your Gut (and What to Do Instead). Nir Eyal (Auteur) 4,6 sur 5 étoiles 1 730 évaluations. A lire absolument si vous vous lancez dans le B-to-C! Author of “Hooked” and “Indistractable.” Want to overcome distraction? Is there a pattern underlying how technologies hook us? What I like about "Hooked" is that author Nir Eyal presents a multi-faceted picture and thinking. There's a problem loading this menu right now. The post Email Management: How to Hack Back and Cure Inbox Insanity appeared first on Nir and Far. We are living through a crisis of distraction. Merci d’essayer à nouveau. Any external prompting practical insights to create user habits that stick mention your spouse, your,... A pattern underlying How technologies hook us summary of the bestselling book, Hooked: How to Build habits. Management: How to Turn Off Harmful Stress Like a Switch means Facebook/Twitter/Instagram! And was waiting for this book to Be published to get done unablenkbar ( German )! Face is the author of Indistractable by Nir Eyal reveals How successful companies create products people n't. Groundbreaking new book and practical experience create user habits that stick affichage ’. 4 phases permettant de créer des habitudes chez un client ou prospect il analyse également les pour! Un client ou prospect Scientist to Think Like One is featured in our your! 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